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山东财经大学国际商务函电课件unit 8 Sales Promotion。
A new methodology measures the importance of different mechanisms for supporting agreements. Romanian company directors were surveyed on a full complement of mechanisms. Bilateralism is preponderant a...
In this paper we show that the week following the sale of a large-prize winning ticket, the winning store experiences a 12 to 38 percent relative sales increase for the winning lotto game. We find t...
Quarterly and monthly data on U.S. personal consumption expenditures show a severe decline in consumer spending around the time of the financial panic in the fall of 2008. This decline substantially...
Consumer auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices. Data from eBay shows that compositional shifts in the items being sold,...
We estimate the sensitivity of Internet retail purchasing to sales taxes using eBay data. Our first approach exploits the fact that a seller’s location—and therefore the applicable tax rate—is rev...
As numerous papers have argued, sales, inventory, and gross margin for a retailer are interrelated. We construct a simultaneous equation model to establish these interrelationships at a firm level. Us...
According to the situation of sales logistics transportation management in an iron and steel enterprise and the possible logistics risks, the architecture of mobile electronic delivery platform for ir...
According to the situation of sales logistics transportation management in an iron and steel enterprise and the possible logistics risks, the architecture of mobile electronic delivery platform for ir...
This study examines whether the market reacts more strongly to earnings forecast revisions when financial analysts supplement their earnings forecasts with sales forecasts. I find that earnings foreca...
Advertising is a form of communication that attempts to interpret the qualities of products, services and ideas in terms of consumer needs and wants.
In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize...

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