搜索结果: 1-1 共查到“经济学 corporate reputation”相关记录1条 . 查询时间(0.093 秒)
Explaining variation in market to book ratios: do corporate reputation ratings add explanatory power over and above brand values?
Market-to-book ratios corporate reputation brand value financial reporting
2010/10/18
This study examines the importance of brand and corporate reputations in explaining
variations in market-to-book value relationships. Using the 2006 Corebrand database of 500
companies with identifi...