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The purpose of the current study was to assess local residents' psychological support prior to hosting a mega-sporting event and to report preliminary results as to which factors of support affect loc...
The purpose of this study was to examine the relationship among four variables: brand personality traits, prestige of a sporting event, brand identification, and individuals' intention to return to vo...
While Hispanic/Latino's population and purchasing power has been rapidly growing and they are expected to have the potential to be massive sport customers in the future (McCarthy, 1998; Humphreys, 200...
The aim of our research was to establish how Slovene media report on sporting events. We were especially interested if there is a prevalence of reports about male athletes, and if there are difference...
Despite its rapid growth, in the last few years the Greek Professional Basketball League has been concerned with the significant decrease in the general interest surrounding the game of basketball,...
Economic impact in sporting events can be defined as the net change in an economy resulting from a sport event. The change is caused by activity involving the acquisition, operation, development, and ...

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