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TechnologicalTools to support Online Marketing: SEGITTUR’s Role
TechnologicalTools support Online Marketing SEGITTUR’s Role
2010/9/25
The purpose of this article is to present the latest technological toolswhich SEGITTUR, Spain’s State Company for the Management of Tourism Innovation and Technology, has developed in recent years to ...
Exploring the Types of SMEs Which Could use Blogs as a Marketing Tool: a Proposed Future Research Agenda
Marketing Branding Reputation Management
2009/12/8
Blogs appear to be gaining momentum as a marketing tool which can be used by organisations for such strategies and processes as branding, managing reputation, developing customer trust and loyalty, ni...