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ALL THE RIGHT MOVES:HOW ENTREPRENEURIAL FIRMS COMPETE EFFECTIVELY
ALL THE RIGHT MOVES ENTREPRENEURIAL FIRMS COMPETE EFFECTIVELY
2015/7/3
In this article, we examine competitive moves by which fi rms achieve superior performance. In contrast to prior work that has focused on moves and the related competitive advantages of large fi rms, ...
Measuring the Emotional Quality of Products: How Entrepreneurial Firms Can Efficiently and Effectively Improve New Product Development Practices
entrepreneurship product development innovation emotions
2009/12/1
It is essential for small, entrepreneurial firms with limited resources to adopt very
efficient and effective new product development practices. This paper introduces a system called Emogram that ca...