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中国石油大学（北京）工商管理学院管理会计双语课件Chapter6 Cost Information for Pricing and Product Planning
中国石油大学（北京）工商管理学院 管理会计 双语课件 Chapter6 Cost Information for Pricing Product Planning
2019/1/16
中国石油大学（北京）工商管理学院管理会计双语课件Chapter6 Cost Information for Pricing and Product Planning。
东北石油大学经济管理学院市场营销学课件Chapter 6 Product and Brand Decisions
东北石油大学经济管理学院 市场营销学 课件 Chapter 6 Product and Brand Decisions
2018/10/24
东北石油大学经济管理学院市场营销学课件Chapter 6 Product and Brand Decisions。
山东财经大学国际市场营销课件 Chapter 9 International Product Strategy
山东财经大学 国际市场营销 课件 Chapter 9 International Product Strategy
2016/12/9
山东财经大学国际市场营销课件 Chapter 9 International Product Strategy。
内蒙古科技大学经济与管理学院市场营销学英文课件Chapter6 Product,Services and Branding Strategies
内蒙古科技大学经济与管理学院 市场营销学 英文 课件 Chapter6 Product,Services and Branding Strategies
2015/8/12
内蒙古科技大学经济与管理学院市场营销学英文课件Chapter6 Product,Services and Branding Strategies。
This paper argues that quality di§erentiation is an important feature of the operations of
multi-product Örms. Manufacturers vary product quality across their product range by using
inputs of d...
SOMETHING OLD,SOMETHING NEW:A LONGITUDINAL STUDY OF SEARCH BEHAVIOR AND NEW PRODUCT INTRODUCTION
SOMETHING OLD SOMETHING NEW LONGITUDINAL STUDY SEARCH BEHAVIOR NEW PRODUCT INTRODUCTION
2015/7/3
We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum ...
NEVER TOO EARLY, NEVER TOO LATE:EFFECTS OF SEARCH TIMING ON PRODUCT INNOVATION
NEVER TOO EARLY NEVER TOO LATE SEARCH TIMING PRODUCT INNOVATION
2015/7/3
A significant stream of research has emerged to study search (i.e., problem-solving) in organizations, and several insights have been discovered through this work. One is that firms search close to th...
TOP MANAGEMENT ATTENTION TO INNOVATION:THE ROLE OF SEARCH SELECTION AND INTENSITY IN NEW PRODUCT INTRODUCTIONS
TOP MANAGEMENT ATTENTION SEARCH SELECTION INTENSITY NEW PRODUCT INTRODUCTIONS
2015/7/3
We develop and test an attention-based theory of search by top management teams and the influence on firm innovativeness. Using an in-depth field study of 61 publicly traded high-technology firms and ...
武汉理工大学汽车营销与策划英文课件chapter10 Product mix。
Why let your sales force influence product prices（图）
sales force influence product prices enterprise
2014/8/19
From the outside, you might not notice the ongoing tension within many large businesses: the battle between salespeople, on the one hand, and marketers and product managers, on the other. Because the ...
Mixed oligopoly, vertical product differentiation and fixed quality-dependent costs
vertical product differentiation mixed oligopoly quality price and quantity competition
2014/6/24
A private and a public firm face fixed quality -dependent costs of production and compete first in quality and then either in prices or in quantities. In the
long run the public firm targets welfare...
Previous studies have shown that the positive framing of a meat product attribute (i.e., 75% fat-free) results in more positive evaluation of the product than its presumed equivalent negative framing ...
《The Journal of product innovation management》
of product innovation management academic theory
2009/12/11
In every facet of product innovation, Journal of Product Innovation Management advances management practice by offering both theoretical structures and practical techniques. The Journal is at the cutt...
An analysis of portfolio management in new product development: a case study in a truck company
portfolio management new product development automotive industry
2009/12/1
The purpose of this paper is to describe a case study in portfolio management and new product development in an automotive company in Brazil. Empirical data was obtained by a number of sources mostly ...
An application of QFD to identify critical points in product development process through data gathered from technical assistance--an experiment in an information technology firm
QFD product development technical assistance negative quality post-sales
2009/12/1
This article discusses the application of QFD -Quality Function Deployment-for
identifying deficient factors in product development process, starting from the negative quality of
products. The impro...