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When Does Consumer Empowerment Lead to Satisfied Customers? Some Mediating and Moderating Effects of the Empowerment-Satisfaction Link
Consumer Empowerment Satisfied Customers the Empowerment-Satisfaction Link
2010/1/15
Technological advances increasingly provide marketers with the opportunity to empower
consumers. Consumer empowerment is a positive subjective state evoked by consumer
perceptions of increasing co...
When does Consumer Empowerment Lead to Satisfied Customers? Some Mediating and Moderating Effects of the Empowerment-Satisfaction Link
Some Mediating Moderating Effects Empowerment-Satisfaction Link
2011/6/9
Technological advances increasingly provide marketers with the opportunity to empower
consumers. Consumer empowerment is a positive subjective state evoked by consumer
perceptions of increasing cont...