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移动互联网的普及使ＡＰＰ成为旅游行业的重要营销途径，旅游ＡＰＰ下载和使用已成为旅游业热点话题。通过文献梳理，以ＵＴＡＵＴ模型为基础，构建研究的结构方程。研究结果显示：影响用户使用意愿效果大小依次是促成因素、社群影响、绩效期望和努力期望；绩效期望和努力期望直接影响用户使用意愿；努力期望通过绩效期望间接影响用户使用意愿；社群影响、促成因素直接影响用户的使用意愿；旅游ＡＰＰ易用性显著影响用户使用满意度和...
The Acceptance of Moodle: An Empirical Study Based on UTAUT
Moodle UTAUT Computer-mediated communication (CMC)
2013/2/20
This study aimed to investigate students’ acceptance and use of Moodle employing the model of Unified Theory of Acceptance and Use of Technology (UTAUT) and further understand the four constructs of t...
The Comparison of Three Major Occupations for User Acceptance of Information Technology: Applying the UTAUT Model
Unified Theory of Acceptance and Use of Technology (UTAUT) Manufacturing Service Bank
2013/2/23
This study investigated whether the differences of gender, age, and occupation for m-learning showed significance on the utilization of the mobile devices and to figure out if the variation may influe...