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The identification of benefit needs of golf players in the U.S.: Implicationsand strategy considerations for sport management professionals
Golf consumer behavior benefit segmentation marketing
2009/12/16
The golf industry has expanded over the past 50 years
throughout the world, particularly in America. The number
of golfers in the United States has increased seven-fold
since 1950, as the game was ...
Distinguishing Event Spectator Spending Profiles：Projected Impacts of the 2009 U.S. Open Golf Championship
economic impact sporting events sport tourism
2009/12/16
Spectators at mega-sport events are an aggregation of
market segments with distinct consumer behaviors. Relatively
few economic impact studies have distinguished spectator
market segments or the ev...
Retaining Current Vs. Attracting New Golfers：Practices among the Class A Carolinas Professional Golf Association Membership
Practices golf industry Class A Carolinas Professional Golf Association Membership
2009/9/1
Golf rounds declined in the U.S. from 2001 to 2004. The southeast region of the country has started to show increases in golf rounds. A possible explanation for this turn-around can be found in the th...