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Addressing the Consumer in Standardised Advertisements:Linguistic Cues in French and Finnish Technology Products’Advertising Texts
theory of enunciation advertising text standardisation linguistic strategies France Finland
2009/8/20
The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of t...
Causative Spatial Expressions in Finnish and Swedish
temporal structure language-specific differences
2009/5/26
This article deals with some language-specific differences in Finnish and Swedish when expressing spatial causation. The focus is on the Finnish causative motion verbs piilottaa (‘hide’) and hakea (‘f...