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Discontinuous Innovation and Market Chasm: The Case of Digital Convergence Services
Digital convergence Satellite DMB Discontinuous innovation Market diffusion Demand forecast Technology acceptance Innovation adopters Chasm
2014/3/11
This study explores the phenomenon of chasm in the marketing process of discontinuous inno -vations. Drawing on Moore’s concept of chasm crossing, an empirical analysis is performed using the data gat...
The traditional distinction between a
‘product’ and a ‘service’ has been the ability
to use finished goods inventory to
‘decouple’ production operations/systems
from the customer or user (includin...