搜索结果: 1-2 共查到“工商管理 involvement”相关记录2条 . 查询时间(0.046 秒)
Early supplier involvement: a review and proposal for new directions in research
buyer-supplier relationship product development earlier supplier involvement collaboration
2009/12/1
Systematic supplier participation in the product development process began in Japan in the 1960s. By the late 1980s, with the “Japanese miracle”,this practice was considered one of the main sources of...
How to Deal with Negative Publicity: the Importance of Consumer Involvement
negative publicity company reaction attitudes involvement experiment
2009/9/25
Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigate how consumers process negative publicity and how companies should react to it. ...