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《The Journal of product innovation management》
of product innovation management academic theory
2009/12/11
In every facet of product innovation, Journal of Product Innovation Management advances management practice by offering both theoretical structures and practical techniques. The Journal is at the cutt...
An analysis of portfolio management in new product development: a case study in a truck company
portfolio management new product development automotive industry
2009/12/1
The purpose of this paper is to describe a case study in portfolio management and new product development in an automotive company in Brazil. Empirical data was obtained by a number of sources mostly ...
Lean approach applied to product development
Toyota production system lean principle product development lean development
2009/12/1
The various competitive advantages of the application of the principles of the Toyota Production System (TPS), or simply Lean Principle, have created for the companies the need to adapt product design...
Proposal and application of a model for analysis of knowledge management in the product development process
knowledge management product development process model
2009/12/1
The aim of this paper is to propose a model to the analysis of the Knowledge Manage-
ment in the product development processes (PDP). The tendency of growing economy globaliza-
tion, the increase of...
Previous studies have shown that the positive framing of a meat
product attribute (i.e., 75% fat-free) results in more positive
evaluation of the product than its presumed equivalent negative
frami...